Change by Design
How do you evangelize Design Thinking in a large organization?
Design Thinking in an organization means cultural change and such changes are not easy especially if the previous way of working was far more constrained. However, we also know that change is the only constant in life and this change is, for the better. But, how do you bring about this cultural change and propagate it company-wide?
While we practice design thinking every day, outsiders most likely see it as some form of magical thinking. At the very least, it’s was certainly a buzzword. To make others care about the practice behind the buzzword, we need to cut through the jargon, relate it back to the business and show some real examples of its value. The important thing is to set the right kind of examples.
The success stories with smaller groups of people will help and evangelize the thinking to the rest with the importance of doing things differently. It’s a human-centric thing, naturally.
To evangelize some of this thinking, I conduct Design Thinking and Storytelling workshops at Expedia. It's enlightening and satisfying when people reach back with success stories of its application and how it changed the way they do things even for orgs that do not have designers in their workforce.
Design Considerations for Conversational UX
I was invited to Seoul, South Korea last year to talk about Design Considerations for Conversational UX at the UX for Digital Transformational Conference. My talk focused on principles, processes, and practice of applying design thinking in customer service and conversational bot space.
© Aryan Porwal 2024